Unlock the Power of Cold Email Marketing for Your Business

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B2B Cold Email Campaign

When Done Correctly, Cold Email Really Works!

A properly implemented cold email campaign can generate leads more effectively than any other lead generation strategy!

Launch Your Cold Email Campaign Today!

Personalized Email

Personalized email copy is key to success. It leads to higher open rates, click through rates and conversions.

 

The Goal of good Copy is to move your prospect to the next step. Just the next step in a sequence. This builds engagement and ultimately leads to higher conversions.

 

We build a 4 to 5 email sequence and slowly drip leads into the sequence.

Email Sequences

Our team will research your ideal target audience and create a mailing list of contacts.

 

We split up the contacts into smaller groups and send those out in batches throughout the month.

 

You get a more consistent and managable flow of contact requests.

Monitoring and Testing

We also setup a branded domain and proprietary SMTP servers that will Not get shut down.

 

All campaigns run A/B split tests to improve the results over time.

 

We can adjust messaging and change offers depending on what's working and what your corporate goals are.

Email Copy

Copywriting is key to success. It leads to higher open rates, click through rates and conversions.

Cold Email Outreach

Our team will create a mailing list of contacts within your target audience and strategically reach out to them.

Feedback

Once launched we monitor, improve and adjust to maximixe performance on your campaign.

Frequently Asked Questions

If you’re considering hiring a cold email agency to build a cold email strategy that works, let us know! Let’s have a chat about how our cold email services can help you.

What Does the Term 'Cold Email' Mean?

In very basic terms,  a cold email is an email message sent to a recipient you've had no personal contact with before. It’s the digital equivalent of a cold call and can be a hugely effective marketing technique when utilized properly, especially in Business to Business (B2B).

Is Cold Email Illegal?

No. As long as a commercial email message complies with the basic rules and regulations that govern emails – primarily GDPR in Europe and CAN SPAM in the US and Canada- it is NOT illegal to send an unsolicited email to a previously unknown contact. It's often refered to as Unsolicited Commercial Email (UCE) and is the same effect as sending flyers via postal mail.

However, cold emails sent without the knowledge of – and compliance with – these rules do often see the message consigned to SPAM folders before ever reaching its intended destination and emails sent with an obvious disregard for them may result in fines and other penalties.

Is Cold Email Spam?

There is a big difference between a properly crafted cold email and spam. If you are in business the chances are you have received lots of spam solicitation emails before. They usually go a little like this;

"Dear Generic Business Person

I recently visited your website and it seems you would benefit from our services. Why don’t you visit our website at dontbotherclicking.com to learn more?"

These are spam emails. They are impersonal, addressed to a vague recipient, and often totally devoid of personality and valuable information. It's also highly unlikely that the person visited the company's website.

A cold email – a good one – is personalized, offers specific information and there is a good reason that it has been sent to the recipient; it is relevant to them and offers something helpful.

It is, at it's core, business development. You're in business that provides a product or service, you're communicating to another business that could benefit from your product or service.

Should cold email always be personalized?

Ideally, yes. You should take the time to research the person you are trying to connect with so that you can personalize your copy to meet their needs or reflect their interests.
Often, when a cold email campaign fails it is because the sender has attempted to send the same message to 300 people at the same time, just like they would if they were sending an email newsletter. Cold email for lead generation does not work that way.

Does cold email violate CANSPAM laws?

Again, No, as long as you make sure that your emails meet its provisions. If you are not familiar with CANSPAM laws you can get yourself into trouble, which is why outsourcing to experts who are fluent in all the laws that govern cold email globally is often the safest, as well as the most effective, course of action.

How do you stop cold emails from ending up in spam folders?

Although no one has a list of all the ‘spam words’ that can trigger a spam filter many of the basics are well-known in our industry and our copy is tailored to avoid using those words and phrases. We also ensure that your messages are sent from an email address – and email domain – that has a good reputation and has been ‘warmed up’.

I bought an email list on a website. Can you use it?

Buying email lists is rarely productive and that is especially true when you are cold emailing for lead generation purposes. These lists are usually resold hundreds – if not thousands – of times and they have not been researched for relevancy.
If you have an email list you want us to look at we can but unless the people on it are relevant, and the addresses valid, we would not recommend including them in your cold email campaign.

Do you check email addresses before you send a message to them?

Yes, we do. We make use of several excellent tools to check the validity of all the email addresses we use. Bounces hurt deliverability rates, so this is a very important step we don’t skip.

Does it help to include images and video in cold email?

No, it does not. You might think that images and videos would help make your email more memorable, but really this is more an e-newsletter style. Cold emails tend to be text-only, and more in the style of a professional email from one individual to another. Embedded pictures and videos can also cause formatting problems that make it harder for the reader to view the email properly.

Can I talk to someone directly about your cold email services?

Definitely, book a call here, we look forward to talking to you!

What does it cost?

Setup is between $200 and $400 and Monthly is between $500 to $700 for approximately 600 new contacts per month.

Every company has it's differences so it' best to contact us to get a final amount. Well, seeing as you here at the 'Contact Us' sections go ahead, fill out the form and let's get you some new business!

Contact Us

Want to Know Pricing for Your Business? Interested in finding out more? In order to book our services we require a brief 20 minute consultation to see if we're a good fit for each other.

Go ahead and fill out the form. You'll get an option to book a time for a call on the next page.

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